Brush Care Matters
Over time, your brushes can hold:
Oil
Dead Skin
Makeup Residue
Environmental Debris
Unwashed brushes can affect makeup performance and transfers buildup back onto skin.
Regular cleansing helps maintain smoother application and better brush performance.
How Often Should Brushes Be Cleaned?
Brush Type &
Recommended Frequency:
Foundation/Concealer Brush
(Every 3-5 uses)
Cream Product Brushes
(1-2 times per week)
Powder Brushes
(Once per week)
Light Makeup User
(Personal Use = Weekly)
Professional Use/MUAs
(After each client)
About The First Wash
The First Time You Deep Clean,
It May Take:
More Time
More Product
More Rinse Cycles
THIS IS NORMAL.
You’re removing layers of trapped makeup, oils, and buildup sometimes from weeks, months, even years.
A true reset takes intention.
After the First
Deep Cleanse
Once buildup is removed:
• Future washes are faster
• Less product is needed
• Brushes dry softer and more evenly
• Performance improves with consistency
Think of it as restoring the brush not just cleaning it.
Long-Lasting Concentrated Formula
MAGIIC is a solid cleansing balm not a diluted liquid.
That means:
• More washes per ounce
• Less waste
• Greater control during cleansing
• A richer lather with less product
Concentrated by design.
Intentional by nature.
MAGIIC is Completely Alcohol-Free.
Why that matters:
Alcohol-based cleaners can:
• Dry out natural bristles
• Weaken glue at the ferrule
• Cause shedding over time
• Lead to stiffness and fraying
Our alcohol-free formula cleanses deeply without stripping.
It preserves:
• Brush softness
• Shape integrity
• Longevity
• Performance
You invested in your brushes.
Your cleanser should protect that investment.
PRO TIPS
(FOR MAKEUP ARTISTS & BEAUTY LOVERS)
(1) Deep Clean Before First Use
If brushes feel stiff or don’t blend as expected, it’s often hidden buildup.
A Full Reset With MAGIIC Restores:
• True bristle movement
• Pigment pickup
• Seamless blending
• Hygiene between clients
Clean tools perform better. Period.
(2) Swirl, Don’t Soak
Avoid soaking brushes fully in water.
Instead:
• Wet bristles only
• Swirl gently on the balm
• Rinse downward
• Keep the ferrule dry
This protects the glue, preserves shape, and extends lifespan.
Precision care = longer brush life.
(3) Let Them Rest
After cleansing, reshape bristles and allow brushes to dry flat or slightly angled downward.
Never dry upright while wet.
Good drying habits protect structure and prevent water damage inside the ferrule.
Solid Balm vs.
Liquid Cleanser
Why Solid Balm Cleansing Is Different
Liquid cleaners are often diluted and evaporate quickly, especially alcohol-based sprays.
MAGIIC’s Solid Balm Format:
• Is highly concentrated
• Delivers controlled product use
• Produces a richer lather
• Lasts significantly longer per ounce
• Contains no alcohol
No harsh evaporation.
No bristle drying.
No weakened adhesive.
Just deep, intentional cleansing.